Based on the brief I chose the autumnal colour family as it provides a sense of the familiar here in the UK.
From that seasonal palette I chose the specific nuance of colours so that in combination they would aid in creating an environment where we could feel far more at ease, less anxious and more secure.
And to encourage the relaxed, restorative and connected behaviours we wanted the diners to feel and leave with, I used the lighter, softer end of this seasonal palette to create a soothing emotional experience.
For this project I utilised Biophilia and Applied Colour & Design Psychology which are based on the principle that humans possess an innate connection with nature, and therefore any design elements that combine to deliver a sense of nature, can be used to improve our wellbeing.
Knowing that diners may come with underlying anxiety, fear or sense of isolation, due to the global lockdown, I focused on creating a colour palette and design style that could seamlessly transition from the outdoors in. This would complement Boxx Creative's immersive, nature-inspired multi-sensory experience design to put people at ease and provide a sense of familiarity, connection and restorative ease.
Contact Karen to discuss your project further.
Contact Karen to discuss your project further.
Contact Karen to discuss your project further.
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