Sleep & Eat Hotel 2035 concept

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SLEEP & EAT RESTAURANT

Creating a vision for restaurants of the future

IN COLLABORATION WITH

Boxx Creative
Michelin star chef Oliver Marlow

VISUALISER

Fumo Studio

THE BRIEF

Initially we were asked by Sleep & Eat to create an immersive in-person experience. However because of COVID (2020) we had to pivot and take this online to create a virtual walk-through experience. Our brief was to design a restaurant that our vision of what we saw would be the dining experience of the future 2035.

CONCEPT

It is predicted that by 2035 humans will be connected to artificial intelligence and machines, so for this project we envisioned a globalist future dominated by technology that is both omnipresent and implanted. We imagined that food growth, production and distribution would be tightly measured and controlled, and therefore explored the question of: will restaurants simply become augmented reality creations providing the perception of experience and illusion of choice? This was the starting context for our design.

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The Restore Restaurant starts at slide 45 - 56.
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Collaborating with Karen and her unique colour and design psychology approach helps us to create spaces that are more deeply connected to the client or end user than ever before. Her innate ability to delve deep into our clients psyche unlocks their excitement for colour, giving them confidence and us time saving reasoning behind colour choices of hard finishes, fabrics and furnishings. Her work is proof of the physical effects colour has on our mindset, wellbeing, and how we interact with our spaces.

– BOXX CREATIVE

MY CONTRIBUTION

Our shared vision invites diners to discover a different future; one where they can fully restore, thrive and authentically connect with the land, nature, food and each other to remember and reconnect to what it means to be human.

During my analysis phase, we discussed that we wanted the focal point to be a sitting area surrounding the chef so I chose colours that would draw the eye in and lead people down the path to the restaurant.

As a Michelin star chef would be the star of the show we wanted to create a sense of drama, excitement and an opulent dining experience, which we created through the combination of warm red and golden hues as part of the overall palette, sensual textures, and atmospheric lighting.

And the entire project was done within an harmonious colour palette and design style that reflects elements that naturally co-exist in nature, so that once seated the space encourages interaction, reconnection and conversation.

MY GUIDING PRINCIPLES

My guiding principles for this project were:

Human Connection: People will want, more than ever, a sense of connection, belonging, and to be surrounded by things that feel familiar.

Personalisation: Hospitality spaces are going to be deeply attuned to just how much choice consumers have and knowing how to speak to the customers they want to attract.

Branding for belonging: Brands will connect to their ideal customers' emotions on a positive level to put them at ease and influence positive buying behaviour.

Artificial Intelligence: Whilst we are going to be craving more connection, we will also need to accept and adapt to artificial intelligence being a permanent feature of daily life.

Back to nature is the future: connecting with nature is key to us maintaining our humanness. Using harmonious colour combinations, textures, patterns and shapes that co-exist nature, we can create a sense of familiarity which makes us feel at ease, safe and secure.

If you would like to read more about the guiding principles that I worked with on this project read this article.